About Us

Thanks For Being Here!

Hey, I’m Jesse, the founder of Begin. I started this company because I believe everyone deserves something just for themselves—something that brings joy and fulfillment outside of the daily grind. Hobbies ground us, spark creativity, and offer an escape from stress. I discovered crochet during a challenging time in my life, and it helped me heal. The talented women we’ve partnered with have turned their hobbies into businesses, and I’m excited to help you start yours. Begin was created so anyone can explore new passions—all it takes is a box! Let’s make time for what makes us happy.

Cookie Decorating

Meet Alyssa

Alyssa has been decorating cookies for 4 years. She started her cookie journey after a friend recommended she try making “those pretty cookies”. She initially refused, insisting that all royal icing cookies were dry and gross. After some additional encouragement she found a cookie and icing recipe combination that tasted as delicious as the cookies were pretty!

Alyssa has been happily married for 15 years to her wonderful husband Jason. She has five children, four on earth and one angel in heaven. She also loves lifting weights and traveling with her family.

Cookie Decorating Box

Calligraphy

Meet Ammi

I’m Ammi Aldous with Adorned Calligraphy by Ammi. I’m a happy wife, mom of two humans and fur mom to one pup. I’ve lived in Utah my whole life and started learning modern calligraphy back in late 2020. I was a new mom looking for something that I could escape to and have to myself. Something to do during naptimes and at that point in time, escape the world as a whole. Calligraphy was that void filler for me. I love how versatile and accessible it can be. I literally started learning with paper and a Crayola marker

Calligraphy Box

Sourdough

Meet Brooke

Brooke has been mastering the art of sourdough for the past 3 years. Alongside growing her own family she has also grown a successful sourdough business out of her home in Utah. Her passion for sourdough began as a little side hobby post partum with her second little boy. She started gifting loaves to neighbors and friends determined to master the art of sourdough. With every loaf of bread you learn something new about the process of bread making.Keep practicing and soon you too will be able to master the art of sourdough.

Sourdough Box